Community marketing is proven to drive marketing performance. Incentives can be used to drive the performance through the roof, once done right.
What is community marketing?
Community marketing is a marketing strategy that focuses on building a community of customers and followers around a brand, product, or service. This approach seeks to create relationships with customers through engagement and interaction, rather than just promoting the brand to them. The goal of community marketing is to create a sense of loyalty and connection among customers. Just like relationship marketing, community marketing strategy focuses on building lasting relationships with customers. The key difference between community marketing and relationship marketing is that relationship marketing focuses on strengthening the relationship between the brand and the individual, whereas community marketing focuses on the enhancement of the relationship between the brand and the group of united individuals.
Traditional loyalty programs are based on the same principle as the first points-based loyalty program ever, which was launched in 1896: they all are based on purchases
✅ What community marketing is
✅ What the methods are, with examples
✅ How Crowny adds value to the current benefits
In the full article.