Event-based marketing can be highly-effective once applied correctly. App push notifications help reach the full potential of this method.
What is event-based marketing?
Event-based marketing is a strategy that focuses on leveraging specific events to engage with customers and drive conversions. These events can be anything from a customer’s birthday, to the launch of a new product, to a change in weather. This form of marketing also has some similarities to another marketing method we recently discussed, called relationship marketing. It can include a variety of tactics, such as email marketing campaigns, social media posts, and in-app notifications. The key is to anticipate and respond to specific events in a customer’s journey. This form of marketing can be applied throughout the entire customer lifecycle.
67% of consumers reported unsubscribing from company mailing lists because they received too many irrelevant messages
Are you chasing away your most relevant audience? 🔕
Get familiar with
✅ Event-based marketing and push notifications
✅ Customer lifecycles and best practices
✅ How you can start a successful strategy
Find out what to do in the full article.
