Event-based Marketing & Push Notifications with Crowny

Event-based marketing can be highly-effective once applied correctly. App push notifications help reach the full potential of this method.

What is event-based marketing?

Event-based marketing is a strategy that focuses on leveraging specific events to engage with customers and drive conversions. These events can be anything from a customerโ€™s birthday, to the launch of a new product, to a change in weather. This form of marketing also has some similarities to another marketing method we recently discussed, called relationship marketing. It can include a variety of tactics, such as email marketing campaigns, social media posts, and in-app notifications. The key is to anticipate and respond to specific events in a customerโ€™s journey. This form of marketing can be applied throughout the entire customer lifecycle.

67% of consumers reported unsubscribing from company mailing lists because they received too many irrelevant messages

Are you chasing away your most relevant audience? ๐Ÿ”•

Get familiar with
โœ… Event-based marketing and push notifications
โœ… Customer lifecycles and best practices
โœ… How you can start a successful strategy

Find out what to do in the full article.



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