How Crowny Can Onboard the Next Million into Web3

Crowny 👑
2 min readApr 21, 2023

Discover commercial strategy insights, our current and future development stages, e-commerce adoption plans and the next steps for the hyper-growth of Crowny.

Onboarding the next million into web3 with Crowny — a development update

Commercial strategy

Crowny is on a mission to make communities thrive. To achieve this goal, we have developed Web3 software that allows businesses to reward their loyal customers. Crowny’s unique interact-to-earn model allows community members of onboarded brands to earn blockchain-based rewards in Crowny’s web3 app. The ultimate goal is to provide businesses with the perfect tool to improve customer lifetime values. But how does Crowny plan to attract the right audience to its platform? By directly targeting businesses and converting them into clients.


For a successful release of the Crowny App, it’s essential that there are several programs available for app users. This requires extensive preparation in advance, combined with a lot of collaborative effort between us and our partners. We’ve been working hard to discuss, process, iterate, and work out different scenarios to ensure that our platform meets the highest standards. It’s been a time-consuming process, but we’re confident that our platform’s release will be the start of something truly spectacular.

The eCommerce market worldwide is projected to grow by 11.51% (2023–2027) resulting in a market volume of US$6.35tn in 2027 — Statista

Crowny in Web3 e-commerce — Shopify communities

In the digital age, e-commerce has become an increasingly crucial aspect of the business world. As more and more consumers choose to shop online, businesses must find ways to stay competitive in an ever-evolving market. In the midst of this landscape, Web3 e-commerce is emerging as a revolutionary new way of doing business. Web3 e-commerce refers to the use of blockchain technology to create better online experiences. By combining blockchain technology with e-commerce, businesses can reduce transaction costs, protect sensitive customer data, and make use of all the possibilities blockchain-based token economies have to offer. We can write essays on the benefits of Crowny in Web3 e-commerce, but for now, we will focus on the most important one.

For in-depth information on:
✅ The commercial strategy
✅ Product development phases of Crowny
✅ Shopify communities and mobile marketing
✅ Web3 e-commerce adoption: Crowny SDK/API vs Shopify Plugin

Head over to the full blog article:
Development Update: How Crowny Can Onboard the Next Million



Crowny 👑

App-Powered Web3 Loyalty & Rewards Platform 👑 | Built on @solana, for @shopify | $CRWNY