Lifecycle marketing gets integrated into marketing strategies more often. The customers’ needs and interests shift as they go through different stages. Marketers that don’t practice lifecycle marketing will always fall behind.
What is lifecycle marketing?
And why it is important for businesses
Lifecycle marketing is essentially a way of thinking about how customers move through different phases in their lives and what you can do to target them at each point. The goal is to capture the attention of your target audience and remain top of mind throughout the customer journey. It’s essential for businesses for several reasons. By targeting customers at different stages, companies can increase the overall customer lifetime value (CLV). This is crucial since increasing the CLV is often less expensive compared to the overall customer acquisition cost.
‘’Current customers are 50% more likely to purchase new products and 31% are more likely to spend more — Invesp’’
How to achieve your goals
At Crowny, we have developed a new initiative for brand loyalty, retention, and the best lifecycle marketing we could imagine. We leverage the benefits of blockchain technology and combine all the best-working features we have seen performing in the marketing and loyalty industry for years. We believe we’ve developed something exceptional by combining all these performance-driven ingredients. We’re able to support any organization to achieve all business goals in terms of marketing and retention.
✅ The purpose of lifecycle marketing
✅ Lifecycle marketing process, how it works
✅ Retention marketing ideas to improve the CLV
✅ Defining a successful lifecycle marketing strategy
Find out how to boost customer lifetime values with lifecycle marketing.
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