With opt-in consent, marketers can effectively tap into the era of zero-party data. Many opportunities lie ahead. Find out how you can take advantage.
Modern times require modern solutions
In today’s data-driven economy, it’s no secret that companies must be able to anticipate the interests, preferences and behavior of their customers to stay ahead. Consumers are predominantly present on mobile devices, allowing businesses to track more data than ever before. It’s no surprise that mobile-first solutions, like the one Crowny offers, are generally gaining popularity. However, traditional approaches to data collection, such as third-party data, are becoming less effective due to increasing privacy regulations and customer concerns. To collect personal data without the consent of the person in question is declared unethical. As a result, businesses are increasingly turning to opt-in consent and zero-party data to gain insights into their customers, while respecting their privacy. In this article, we will explore the importance of opt-in consent and zero-party data for businesses worldwide.
‘’Zero-party data is key to survival’’ — Forbes
At Crowny, we use only zero-party data or data received through opt-ins.
Learn more about:
✅ Opt-in & zero-party data
✅ Benefits of opt-in & zero-party data
✅ How to thrive in a cookieless future
Do you fully understand the changes in data protection and how they may affect your marketing efforts? Shift your mindset and view this as an opportunity.
Click the link to the full blog article about opt-in consent & zero-party data.