Optimizing your customer journey in 2022

Optimizing the customer journey

  • Personalization. According to McKinsey, 71% of consumers expect brands to customize their customer interactions.
  • Empathy. Make sure to address your customers’ biggest pain, and show them how easy and beautiful their life can be with YOUR solution.
  • Be truthful. A Stackla survey (via Business Wire) found that consumers are 2.4 times more likely to say user-generated content (UGC) is authentic compared to branded content. Often, UGC is a consequence of representing your brand as a trustworthy one.
  • Create meeting points. Enhance the discovery phase. With geofencing, you send enticing offers when it matters most.
  • Keep consistency. Take control of your customer decision-making journey
  • Build confidence by keeping data private. Data privacy should be one of your top priorities, now more than ever.

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