Enhancing your app marketing strategy is becoming increasingly important with every day that passes. Crowny has the innovative solutions you need, read it now. What is mobile app marketing? Mobile app marketing refers to the set of activities and techniques used to promote mobile applications to a target audience. In today’s digital landscape, where the…

User engagement is an essential aspect of a successful strategy. We know 12 drivers to improve it. Find out now how you can do it with Crowny’s platform. What is user engagement? User engagement is a crucial factor in the success of any marketing campaign. It refers to the level of interaction and interest…

With opt-in consent, marketers can effectively tap into the era of zero-party data. Many opportunities lie ahead. Find out how you can take advantage. Modern times require modern solutions In today’s data-driven economy, it’s no secret that companies must be able to anticipate the interests, preferences and behavior of their customers to stay ahead. Consumers…

Community marketing is proven to drive marketing performance. Incentives can be used to drive the performance through the roof, once done right. What is community marketing? Community marketing is a marketing strategy that focuses on building a community of customers and followers around a brand, product, or service. This approach seeks to create relationships…

Event-based marketing can be highly-effective once applied correctly. App push notifications help reach the full potential of this method. What is event-based marketing? Event-based marketing is a strategy that focuses on leveraging specific events to engage with customers and drive conversions. These events can be anything from a customer’s birthday, to the launch of…

Relationship marketing is a best practice for long-term success. Monitor your December campaigns this season to optimize your strategy for next year. Relationship marketing Relationship marketing is a form of marketing that focuses on building long-term and mutually beneficial relationships with customers. Building long-term relationships with customers require a business to earn…

If you’re a marketer, you will probably soon be evaluating your Black Friday campaigns. This article is meant for marketers that are always looking to improve their ROI and do better next year. Black Friday Marketing: it’s not all about sales In preparation for the biggest shopping day of the year, it’s important to think about how you…

Several inefficiencies cause traditional loyalty programs to miss out on their full potential. Blockchain can transform the industry for businesses everywhere. We will elaborate on how blockchain can solve the inefficiencies once applied with the right approach for consumers: through a results-driven mobile application. Successful loyalty programs come with several…

Keeping customers coming back is one of the hardest parts of running a business. Consumers now are more aware of the number of different businesses they can choose from and will rarely dedicate their loyalty to just one brand. If your brand wants to stand out and drive repeat purchases…