Relationship marketing is a best practice for long-term success. Monitor your December campaigns this season to optimize your strategy for next year. Relationship marketing Relationship marketing is a form of marketing that focuses on building long-term and mutually beneficial relationships with customers. Building long-term relationships with customers require a business to earn…

If you’re a marketer, you will probably soon be evaluating your Black Friday campaigns. This article is meant for marketers that are always looking to improve their ROI and do better next year. Black Friday Marketing: it’s not all about sales In preparation for the biggest shopping day of the year, it’s important to think about how you…

Several inefficiencies cause traditional loyalty programs to miss out on their full potential. Blockchain can transform the industry for businesses everywhere. We will elaborate on how blockchain can solve the inefficiencies once applied with the right approach for consumers: through a results-driven mobile application. Successful loyalty programs come with several…

Keeping customers coming back is one of the hardest parts of running a business. Consumers now are more aware of the number of different businesses they can choose from and will rarely dedicate their loyalty to just one brand. If your brand wants to stand out and drive repeat purchases…

‘’For consumers to feel truly appreciated, engagement with brands should always be rewarded’’ Why customer incentives are crucial today Customer loyalty is no longer a given for businesses. It’s now an ongoing battle. Every business should constantly look for new ways to incentivize their customers so they keep returning for repeat purchases, and stay ahead of…

More and more business owners are asking themselves how to implement blockchain in their business strategies. No need to look any further, we’ve got the answer for you. Loyalty programs are a great way for businesses to incentivize buying from them again, increase customer engagement, and drive repeat purchases. However…

Lifecycle marketing gets integrated into marketing strategies more often. The customers’ needs and interests shift as they go through different stages. Marketers that don’t practice lifecycle marketing will always fall behind. What is lifecycle marketing? And why it is important for businesses Lifecycle marketing is essentially a way of thinking about how customers move…

Omnichannel marketing describes a business strategy covering multiple contact channels with the consumer. Read on to discover more about this technique, its benefits, how it can help your business thrive, and how Crowny will transform the omnichannel marketing strategy of tomorrow. Here’s the difference between omnichannel and multichannel marketing, and…

Loyalty rewards of traditional loyalty programs have issues, both for businesses and consumers. We know the issues, and how to tackle them. Traditional loyalty rewards and their main issues The main goal of a loyalty program is to offer a mutually beneficial solution for businesses and their most loyal customers. Repeat purchases are the ultimate goal. There…